To simplify it, and make it as straightforward as possible:
When you buy 1 share (initially valued at 0.3 LTC), you get 0.5 KHs of constant hashing power, returned to you as a dividend weekly. I pay for pool fees, maintenance, electricity, management, variance. Everything is covered (as I get about 1 KHs out of the USD once I convert - I keep that 0.5 KHs for the various things I pay for on my end).
That way, its about as transparent as you can get. If you don't get 0.5 KHs of constant power (no downtime), then you know I'm ripping you off, or your not getting what you should out of the bond.
Initially, the bond will not increase in value in regards to performance per KHs. However, if we can beat our own internal expectations (for performance), I may move to make a motion to increase the performance of the bond.
As for more shares - I've talked it over with Burnside. What we are doing is planning on issuing a large number of additional shares (50,000 - 100,000) a few weeks after we prove that we're 100% legitimate. That way, everyone knows I'm not scamming, and you can rest easy with your investment.
So in the end, don't worry if you missed out on the 1st round. If you put a buy order in, we WILL eventually fill it. It may take a few weeks, but I have every incentive to issue more bonds, as I think we can make a huge farm out of what we're planning on doing.